This creation, distinguished by an ultra-thin case, contemporary dimensions and remarkably faithfulness to the original, was enthusiastically received by devotees of the Reverso and by watch connoisseurs who expressed the wish that this vintage edition should not remain a one-off model.

In response to their desires, the Manufacture already introduced the Grande Reverso Rouge with a deep red dial in 2012, followed the next year by the Grande Reverso Ultra Thin Duoface Blue. For 2014, Jaeger-LeCoultre unveils the third member of this splendid trilogy: the Grande Reverso Ultra Thin 1931 with a chocolate-toned dial.

The new model, entirely in keeping with its historical ascendance, vividly evokes the finest hours of Art Deco. Its shape, its colour and its materials are the ultimate expression of a movement that heralded the inception of industrial design while favouring hand craftsmanship executed to perfection. Entranced by this delightful colour palette, the eye naturally lingers on the pleasing contrasts between the glowing chocolate shade of the watch face and the pink gold of the case, including the traditional gadroons framing the dial.

This irresistible association is further underscored by the judicious reinterpretation of the aesthetic principles governing the original. Apart from the 12 o’clock numeral, the hours are shown by baton-shaped hour-markers, while the hour and minute hands feature a dagger-type profile. The small seconds at 6 o’clock perform a once a minute rotation on the dedicated rectangular subdial. This picture of pure, restrained refinement would not be complete without a mention of the “REVERSO” inscription exactly reproducing that appearing on the historical model. Everything might seem to have been said, and yet it is only now that the distinctive emotional ties uniting an owner and his Reverso can begin to be woven.

A new strap by Casa Fagliano

For the Manufacture Jaeger-LeCoultre, Casa Fagliano has agreed to produce hand-crafted straps in successive stages following the strict principles of time-honoured tradition in working with cordovan leather, which is renowned for its exceptional resistance. Delivered along with each watch, the strap made in the Casa Fagliano workshops is distinguished by its elegant suppleness and hand-made mode of production that makes it truly one of a kind. The Manufacture Jaeger-LeCoultre is proud of this partnership that further strengthens the ties between polo and the Reverso.